Augmented and Virtual Reality in Online Marketing (ICAVROM-27)

This track explores the latest advancements in augmented reality technologies and their applications in e-commerce. Researchers are invited to discuss how these innovations enhance customer experiences and drive sales.

This session focuses on the utilization of virtual reality in marketing strategies to create immersive brand experiences. Papers should examine case studies and empirical research on the effectiveness of VR in consumer engagement.

This track investigates the role of immersive technologies in enhancing customer engagement and loyalty. Contributions should highlight innovative approaches and measurable outcomes in various business contexts.

This session emphasizes the importance of data analytics in developing personalized marketing strategies. Researchers are encouraged to present methodologies and findings that demonstrate the impact of data-driven personalization on consumer behavior.

This track examines how digital platforms facilitate business innovation in the realm of online marketing. Papers should explore the intersection of technology and business strategy in fostering new market opportunities.

This session focuses on how integrating augmented and virtual reality technologies can enhance operational efficiency in marketing processes. Contributions should provide insights into best practices and case studies.

This track invites discussions on the use of predictive analytics to gain market insights and inform marketing strategies. Researchers should present their findings on how predictive models can enhance decision-making in business.

This session addresses emerging trends and challenges in the e-commerce landscape influenced by augmented and virtual reality. Papers should explore the implications of these trends for businesses and consumers alike.

This track investigates how businesses can develop effective marketing strategies that leverage immersive experiences. Contributions should analyze the impact of such strategies on consumer engagement and brand perception.

This session focuses on the role of business intelligence in shaping online marketing strategies. Researchers are invited to share insights on tools and techniques that enhance data-driven decision-making.

This track explores the ethical implications of using augmented and virtual reality in marketing practices. Papers should address consumer privacy, data security, and the moral responsibilities of marketers in this evolving landscape.