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International Conference on

Customer Relationship Management and Retention (ICCRMR-27)

13th – 14th Mar 2027 | Pattaya, Thailand | Hybrid Mode
Proudly organized by the : Institute for Global Academic Excellence (IGAE)
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Conference Program

Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 13–14 March 2027
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 3 SDGs SDGs 8, 9 and 12
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

13 MAR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    Concurrent Technical Session I

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 01
    Innovations in Customer Relationship Management Systems
    Track 02
    Data-Driven Strategies for Customer Retention
    Track 03
    Personalization in Marketing: Enhancing Customer Experience
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    Concurrent Technical Session II

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 04
    The Impact of Loyalty Programs on Customer Behavior
    Track 05
    Customer Engagement Strategies in the Digital Age
    Track 06
    CRM Strategies for Enhancing Customer Satisfaction
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Conference Schedule

14 MAR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    Concurrent Technical Session III

    SDG 9 · Industry, Innovation and Infrastructure

    3 TRACKS
    Track 07
    Consumer Behavior Insights for Effective CRM
    Track 08
    Marketing Automation: Streamlining Customer Interactions
    Track 09
    Client Management Techniques for Sustainable Relationships
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    Concurrent Technical Session IV

    SDG 12 · Responsible Consumption and Production

    2 TRACKS
    Track 10
    Customer Segmentation and Targeting in CRM
    Track 11
    Evaluating Customer Lifetime Value in CRM Practices
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production

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