IGAE Event

Call for Papers

The International Conference on Behavioral Targeting and Digital Advertising invites researchers, academicians, industry professionals, and practitioners to submit original and high-quality research contributions. The conference aims to provide a global platform for knowledge exchange, innovation, and collaboration across diverse research domains.

This conference focuses on emerging trends, practical challenges, and cutting-edge advancements in areas such as Data Analytics, E-commerce, Marketing encouraging interdisciplinary research and innovative approaches to solving real-world problems.

Authors are invited to submit papers addressing, but not limited to, the following areas:

Behavioral targeting strategies in advertising ›

Impact of personalization on ad effectiveness ›

Ethics of behavioral targeting practices ›

Case studies in successful digital advertising ›

Using data for targeted advertising campaigns ›

Challenges in implementing behavioral targeting ›

Role of AI in digital advertising strategies ›

Consumer perceptions of targeted ads ›

Behavioral data collection methods ›

Future trends in digital advertising ›

Integrating behavioral targeting with analytics ›

Impact of mobile on behavioral targeting ›

Behavioral targeting in social media marketing ›

Measuring effectiveness of targeted campaigns ›

Behavioral targeting for customer retention ›

Best practices for ethical targeting ›

Using behavioral insights for ad creatives ›

Impact of ad fatigue on targeting strategies ›

Behavioral targeting in e-commerce advertising ›

Emerging technologies in digital advertising ›

The conference welcomes theoretical, empirical, and applied research contributions that address real-world challenges and propose innovative solutions. All submitted papers will undergo a rigorous peer-review process to ensure originality, technical quality, and relevance to the conference themes.

Accepted papers will be presented at the conference and considered for publication in reputed journals and conference proceedings.

Conference Registration

Accepted authors must register for the conference to present their work.
Early registration allows you to take advantage of discounted fees.
Check the registration page for more details.

Publication Opportunities

Selected papers will be published in the IGAE Conference Proceedings or other journals affiliated with IGAE. Authors whose papers are accepted for publication will be notified in advance.

Submit Abstract Submit Abstract