IGAE Event

Call for Papers

The International Conference on Omni-Channel Marketing and Consumer Journeys invites researchers, academicians, industry professionals, and practitioners to submit original and high-quality research contributions. The conference aims to provide a global platform for knowledge exchange, innovation, and collaboration across diverse research domains.

This conference focuses on emerging trends, practical challenges, and cutting-edge advancements in areas such as Marketing encouraging interdisciplinary research and innovative approaches to solving real-world problems.

Authors are invited to submit papers addressing, but not limited to, the following areas:

Omni-channel strategies for modern consumers ›

Consumer journey mapping techniques ›

Impact of digital touchpoints on sales ›

Personalization in omni-channel marketing ›

Cross-channel marketing effectiveness analysis ›

Role of social media in consumer journeys ›

Customer experience in omni-channel environments ›

Data analytics for consumer behavior insights ›

Challenges in omni-channel retailing ›

Emerging technologies in consumer engagement ›

Brand loyalty in multi-channel marketing ›

Integrating offline and online marketing strategies ›

Consumer feedback loops in omni-channel ›

Psychological factors in consumer decision-making ›

Trends in mobile marketing and consumer journeys ›

Case studies on successful omni-channel campaigns ›

Ethical considerations in consumer data usage ›

Future of omni-channel marketing strategies ›

Influence of AI on consumer interactions ›

Measuring success in omni-channel marketing ›

The conference welcomes theoretical, empirical, and applied research contributions that address real-world challenges and propose innovative solutions. All submitted papers will undergo a rigorous peer-review process to ensure originality, technical quality, and relevance to the conference themes.

Accepted papers will be presented at the conference and considered for publication in reputed journals and conference proceedings.

Conference Registration

Accepted authors must register for the conference to present their work.
Early registration allows you to take advantage of discounted fees.
Check the registration page for more details.

Publication Opportunities

Selected papers will be published in the IGAE Conference Proceedings or other journals affiliated with IGAE. Authors whose papers are accepted for publication will be notified in advance.

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