IGAE Event

Call for Papers

The International Conference on Brand Management and Strategic Positioning invites researchers, academicians, industry professionals, and practitioners to submit original and high-quality research contributions. The conference aims to provide a global platform for knowledge exchange, innovation, and collaboration across diverse research domains.

This conference focuses on emerging trends, practical challenges, and cutting-edge advancements in areas such as Marketing encouraging interdisciplinary research and innovative approaches to solving real-world problems.

Authors are invited to submit papers addressing, but not limited to, the following areas:

Brand management strategies in digital age ›

Impact of social media on brand perception ›

Consumer behavior and brand loyalty ›

Brand positioning in competitive markets ›

Role of storytelling in brand management ›

Innovations in brand communication strategies ›

Brand equity measurement and analysis ›

Crisis management in brand reputation ›

Sustainability and brand management practices ›

Impact of globalization on brand strategies ›

Brand management in emerging markets ›

Trends in luxury brand management ›

Role of influencers in brand marketing ›

Brand management and consumer trust ›

Impact of technology on brand engagement ›

Brand revitalization strategies for legacy brands ›

Ethical considerations in brand management ›

Future trends in brand management practices ›

Cross-cultural brand management strategies ›

Brand management in the context of e-commerce ›

The conference welcomes theoretical, empirical, and applied research contributions that address real-world challenges and propose innovative solutions. All submitted papers will undergo a rigorous peer-review process to ensure originality, technical quality, and relevance to the conference themes.

Accepted papers will be presented at the conference and considered for publication in reputed journals and conference proceedings.

Conference Registration

Accepted authors must register for the conference to present their work.
Early registration allows you to take advantage of discounted fees.
Check the registration page for more details.

Publication Opportunities

Selected papers will be published in the IGAE Conference Proceedings or other journals affiliated with IGAE. Authors whose papers are accepted for publication will be notified in advance.

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